How to Apply

The Spirit of Summer Fair operates a strict vetting procedure to ensure that all products are suitable for the look and feel of Fair and Spirit brand, appeal to the tastes of our discerning audience and add variety to the current offering. All new companies are carefully hand-picked to maintain a consistently high standard and retain our status as the leading event for boutique shopping.

Your application will be reviewed by our vetting committee which includes our media partner, House & Garden. You are required to provide the following information:

  • Application Form
  • Product images or a brochure
  • Product samples where appropriate
  • Stand photo from a previous show or an illustration, description and/or mood board of your proposed design. For tips and ideas, please refer to the Stand Design Guidelines
  • Press coverage and cuttings - optional
  • Branded literature i.e. letterhead, comp slip, gift box, bag, etc

Please refer to the sample guidelines which can be found on the application form for more information on requirements. 

We are keen to hear from companies offering the following products:

Interior Accessories & Soft Furnishings | Wellbeing & Skincare |  Fashion | Candles & Home Fragrance | Children’s Gifts & Toys | Books | Stationery | Garden & Outdoor Accessories | Gifts for Men |  Smokeries | Luggage & Travel Accessories | Traditional Toys & Games | Health Foods | Breakfasts Cereals | Tea & Coffee | Ice Cream | Yoghurts | Niche Alcohol Brands | Granola | Honey

For further information about applying for the Fair and also to receive recommendations and advice for stand designs please contact:

Hannah Mathers
0207 384 7830

We are also now accepting applications for Spirit of Christmas Fair 2015, taking place 2 - 8 November 2015.