Marketing the Fair

An expertly marketed event…

Our highly focused and powerful, marketing campaign targets AB adults in London and the South East, positioning the Spirit of Summer Fair as an essential date in their social calendar – marking the start of the summer season.

And there’s more…

• Direct marketing to 130,000
• Coverage in national press, titles include: The Mail on Sunday, The Daily Telegraph, The Sunday Telegraph and Evening Standard
• Feature in Your M&S, Waitrose Kitchen and Ocado Life
• Total leaflet circulation of 500,000
• Inserts into House & Garden (64,500)
• Dedicated PR campaign
• Dedicated Social Media Campaign
• Marketing Partnerships with many high-end brands

PROMOTE YOUR COMPANY

Maximise your time at the Fair by taking advantage of the following marketing tools: 

• Company listing on the Fair website. N.B 70% of visitors refer to the Fair website before visiting the Fair
• Complimentary invitations for your customers, leaflets and posters
• Advance ticket offers to share with your customers; look out for new initiative “Exhibitor Marketing Week” set to launch in March
• Possible Fair Feature inclusion; the selection of your products will be dependent on the theme of the feature
• Possible inclusion in consumer and trade press through the help of our dedicated PR campaign; please contact Samantha@smithandmonger.com for PR opportunities (‘Gifts’ of £100.00 plus tend to have more success)
• Sponsorship opportunities; please contact stuart.hunter@clarionevents.com for more information
• Free listing in the Fair Book and Exhibitor Directory
• Social Media - follow Spirit of Summer Fair on facebook and twitter; tell us about new products, exclusive launches, and competitions that we can share with followers in the lead up to the Fair

To request the free materials listed above, please login to your Exhibitor Manual > Marketing Materials Request Form and get started!     

Remember - A member of the marketing team is always on hand to help you as much as possible prior to the Fair. If you have any queries regarding the tools listed above or would like to discuss additional ideas to aid your marketing strategy, please contact alicia.ramezan@clarionevents.com