Unique Audience

An audience of over 16,000 is anticipated at Spirit of Summer Fair 2014. The Fair attracts high-net-worth, discerning and predominantly female visitors from the wealthiest areas of West London and the Home Counties and who spend a significant amount of money on the products and services they find at the Fair.

Key Fair Facts

  • Visitors – 16,000
  • Encompasses richest 10% in the country
  • Average household income – £125k
  • Average age – 45
  • Gender – 83% female
  • Social grade – 71% of database (70,000) come from the wealthiest ACORN segments in the country
  • Geographical profile – 81% of our audience live within 20 miles of Olympia London