Unique Audience

An audience of over 20,000 is anticipated at Spirit of Summer Fair 2017. The Fair consistently attracts high-net-worth, discerning and predominantly female visitors from the wealthiest areas of West London and the Home Counties and who spend a significant amount of money on the products and services they find at the Fair. In 2016 there were 17,807 visitors.

Key Fair Facts

• Visitors – 20,000
• Encompasses richest 10% in the country
• Average household income – £125k
• Average age – 45
• Gender – 83% female
• Social grade – 71% of database (70,000) come from the wealthiest ACORN segments in the country
• Geographical profile – 81% of our audience live within 20 miles of Olympia London