Marketing the Fair

An expertly marketed event…

Our highly focused, powerful, marketing campaign targets AB adults in London and the South East, positioning the Spirit of Summer Fair as an essential date in their social calendar – marking the start of the summer season.

And there’s more…

• Direct mail to 80,000
• Coverage in national press, titles include: The Daily Telegraph, The Sunday Telegraph, The Times, Metro and Evening Standard
• Total leaflet circulation of 600,000
• Inserts into The Sunday Times (337,000)
• Inserts into House & Garden (74,500)
• Inserts in to M&S Magazine
• Leaflet distribution in core, affluent areas of London
• Outdoor campaign
• Classic FM co-promote
• Dedicated PR campaign