BE PART OF THE EVENT OF THE SUMMER

THE SUMMER SHOPPING EMPORIUM

Spirit of Summer Fair, in association with House & Garden Magazine, The Times and The Sunday Times, has established itself as an unmissable attraction in London's social season, attracting an affluent, predominantly female audience. This year, it has been reimagined as a true 'pop-up' event, bringing it with it heightened excitement and urgency.

The 2022 edition will take place between 23-26 June with an expected audience of 15,000 over the three-day Fair. At this industry leading event for stylish summer living, you will uncover a curated collection of over 200 high-end brands by our expert team and approved by House & Garden. The Fair offers an unrivalled platform to enhance your brand and sell to a hard to reach audience of affluent London consumers. Benefit from invaluable brand exposure through our channels and our coveted key partners to strengthen their market position

If you would like to find out more information please make an enquiry by clicking on the button below or head over to our frequently asked questions page.

MAKE ENQUIRY  VISIT EXHIBITOR FAQ PAGE

UNIQUE AUDIENCE

UNIQUE AUDIENCE

Spirit of Summer Fair has a proven track record of delivering the most affluent shoppers. No other summer consumer event attracts the same quantity of discerning, high-income visitors who spend such a significant amount of money on the products and services they find at the Fair.
 

  • Attracts over 15,000 visitors
  • Encompasses richest 10% in the country
  • Average household income – £120k
  • Average age – 45
  • 94% female
  • 71% of database (100,000) come from the wealthiest ACORN segments
  • 84% of visitors live in either Greater London or the South East

AN EXPERTLY MARKETED EVENT

Our extremely targeted marketing campaign ensures that you are in front of high-net-worth individuals from the most affluent areas of London and the Home Counties. The comprehensive marketing strategy will include:

NEW for 2022 - updated website features with objective of driving traffic to your site.

Rewards Club giving exhibitors the chance to win exclusive marketing opportunities.

Marketing strategy driven by engaging content, largely sourced from exhibitors around exciting products and news. This will feed into:

  • Increased investment in digital campaign, including paid social, PPC and remarketing
  • Creative organic content-led social campaign
  • Targeted email campaigns
  • Blog creation
  • SEO

Messaging will be targeted to our varied groups of previous and new visitors through all channels:

  • Tailored direct-mail campaign various groups of loyal visitors (50,000)
  • Targeted email campaign, by interest and audience profile (100,000 active contacts)
  • Leaflet circulation of 50K
  • Ads in select national press titles
  • Dedicated PR campaign

Sponsors & Partners:

  • Extensive promotion through The Times & The Sunday Times and House & Garden Magazine online and offline channels, as well as other Condé Nast titles
  • Affiliate collaborations with influencers and bloggers
  • Marketing partnerships with high-end brands such as Sheerluxe, Culture Whisper and TEN Group

See you there!

Book now using code HELLO to save 25%